Distinctive colour blocking clearly differentiate each category and clean, ‘white space’ panels house all key information in a functional coherent manner. Simple icons were also created to visually support the product benefits and increase consumer interaction.
The overall colour palette for the supplement range was very carefully considered, as colour psychology plays such a huge role in the consumer’s decision making process. The final executions for each category were strong enough hues to denote efficacy, but subtle enough to engender a sense of comfort and reassurance. The products in the skincare range were then closely aligned to the relevant supplement categories, but their tonal values were made lighter and a pearlised varnish was added. This created a softer, ‘beauty oriented’ mood that is relevant to the more female skewed target demographic.
Finally all of the labels and cartons were finished with a soft touch matte effect and selective embossing was introdu
This is a final image, you can pin it or share it on any social network.
