Brand New: New Logo and Identity for Paws by Koto

Our visual and verbal identity pays tribute to all our fun, silly, individual, joyful pets - for a brand as unique as they are. Owning a pet will make you happier, fact. So all the elements of the Paws identity work together to communicate this positivity - the amazing moments we share with our pets. Warm colours combine with art direction that shows healthy breeds in dignified, natural poses.

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