SHED-IT is a successful weight loss program designed to improve the health condition of men. SHED-IT were looking for a re-brand and series of collateral pieces that were engaging and attractive to the modern man. I worked collaboratively with a team of designers on this pitch and brand concept. I was responsible for the design of the brand's business card, pattern and weight loss log book.
This is a final image, you can pin it or share it on any social network.
