‘The Baffler-- Pentagram-- Identity and editorial design for the iconoclastic literary journal that “blunts the cutting edge.” The designers worked closely with the new Baffler leadership to develop the refresh. Founded in 1988, the ad-free quarterly is published independently, and much of the existing design sensibility was necessarily born of expediency. The magazine had a sense that it wasn’t resonating with a new, younger readership, and that the tradition of zine-like DIY illustration wasn't supporting the sophisticated content or connecting with audiences like it once did. The magazine believes in publishing as a vehicle for social change, and with the remarkable developments in the political landscape, as well as its own internal changes, it seemed like the right time to evolve. The Baffler wanted a design that would engage readers and enhance its journalism, and still feel true to the nonconformist Baffler brand. https://www.pentagram.com/work/the-baffler/story

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