HERMO / Rebrand on Behance.
Founded in 1972, Hermo is an italian shirt manufacturing company, which mainly produces men's shirts with the purpose of creating high-quality men’s clothing at a competitive price, with a particular focus on custom-fit.
Attention to detail, accuracy and precision in the precious hands of expert tailors are a symbol of the excellence of the Italian craftsmanship.
The brand was redesigned taking into consideration the quality of the product without overlooking its not excessive price range.
We designed a new logotype not much different from the previous one, but more modern, more balanced and more manly. Also the new Blue is more fresh and distinctive from the previous one.

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