OkiDoki is a fast food chain in Vladivostok, specializing in cooking classic American pizza with a lavish dough and plenty of stuffing. The network is distinguished by delicious, fresh food of high quality and very democratic prices. The main target audience for the brand are students and young people who need fast, satisfying and cheap meals.
Mountteam was tasked to designed a new brand identity that would reflect the bright and modern character of the brand and convey the benefits of the network: accessibility and freshness.
The basis for the new identity was a friendly corporate font with a handcrafted character, which was specially created for this project. Bright typography, together with icons and other style-building graphics, make for a unique brand language and easily adapt to any stuff. Simple, clear and unconstrained language is employed as a means of communication with the audience. Via the copyright, the brand speaks out its core advantages to the consumers. An impor
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