THE PROBLEM:
Current packaging design for instant noodles tend to either have dated design, or are trying to have a "high-end" appeal that might put off current instant noodle consumers. Noodles bars also have the same issues. Both had to be tied together seamlessly.
THE SOLUTION:
Working with jamesdstewartdesign.com, we created the logo, branding, packaging design and advertisement campaign for the brand. With this solution the aim was to appeal to the mass market but also feel modern and unisex. Fresh colours are used and the simple repetition of graphic elements give it a memorable impression. On shelf the clean, bold packaging helps it to stand out against it's competitors in the market.
Credits:
Linda Baritski / Season of Victory : packaging, branding, design, supporting graphics, mockups
James Stewart / jamesdstewartdesign.com: "
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