Packaging for Vocation Brewery Craft Lager by Robot Food
“Having positioned, named and created the Vocation brand and original line-up in 2015, We took the same rebellious and irreverent approach for the lager, choosing ‘crisp and fresh’ as our design strategy. Against a clean white background which captures the lager’s fresh flavours, we added bright neon flashes of spray can paint. These slashes of vibrancy encapsulate the brand’s distinctive character and also differentiate the three inaugural SKUs – Pure Pilsner, Yakima Pilsner and Dirty Pilsner.”
Bold, brave and beautiful. That’s the blueprint for Robot Food’s design. Making noise is good. Being heard is better. What they do is turn up the volume on strategic creativity. They focus the messaging. They do away with clutter. They craft every detail. Simply put, they’re hellbent on great ideas that bring solid commercial results.

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