Pentagram’s Paula Scher rebrands The Heart & Stroke Foundation of Canada - Design Week Design Week. It is the charity’s first update to its identity in over 60 years, with the aim of inspiring young people to support its fundraising activities. “Dynamic, modern and relevant” - The charity also wanted to make the design more “dynamic, modern and relevant” in order to inspire younger generations to fundraise for the cause and view it as “an investment in their own future”. Heart & Stroke’s new identity features a simple new logo which pairs two bright red graphic icons – a heart and stroke symbol – to represent the charity’s focus on two of the human body’s most vital organs: the heart and the brain. The symbols used within the logo are also designed to transcend languages, making it suitable for French and English-speaking areas of the country. The new system allows for “Heart & Stroke” to be incorporated into the logo in both languages by stacking the different names on top

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