The initial task was to create a generic label that could be easy to adjust by changing only the colour and beer name. Soon it was clear that a shade of one colour is not enough to provide a proper differentiation for 15 beers. Therefore, a dynamic system of shapes was used that represent the very basic ingredients of every beer—water, malt, hop and yeast. By rotating, cloning, scaling and mixing these colorful shapes it created an unlimited amount of patterns which all are very unique but shared the same characteristics.

KENT BREWERY by Jan Baca on Behance

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