Antwerp and Brussels based Umamido serves traditional Japanese ramen noodles, but with a local accent. The visual identity was full revamped in keeping with the brand image: traditional Japanese themes in stark black & white come together with contemporary elements (like the Memphis-style pattern and iconography), resulting in a traditional visual language spiced up with playful twists.

Umamido by Pinkeye Design Studio

http://www.pinkeye.be/work/105-umamido-ramen-shop

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