Saxton Cider by Bradley Rogerson (via Behance)

Saxton is a new range of ciders from New Zealand brewery McCashins developed for fresh food retailer Woolworth’s, Australia. The identity and packaging that mixes clean and minimal typography with 18th century botanical fruit illustrations to communicate a hand-crafted sensibility while evoking an earlier time where the settlers of Nelson started Saxton Fields (a local orchard in which Saxton Cider takes it name from). The result is a very elegant and sophisticated looking packaging solution that expresses a genuine sense of detail and loving care.

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