April, 2012.A collaboration with Danish brewery MIKKELLER. A series of four beers were brewed during 2012 — one for each season: a Pale Spring Ale, a Summer Pilsner, an Autumn Porter and a Wild Winter Ale. The labels are printed with a heat sensitive color which makes the motif change when exposed to different temperatures. Each batch limited to 3,500 bottles.
The label is printed with HEAT SENSITIVE INK, when the beer is cold a symbol representing the previous season is shown, but when the bottle empties or when a warm hand grips the bottle the heat sensitive color fades away leaving a symbol representing the current season. To the left is a snowflake turning into a sun when the bottle gets warm.
This is a final image, you can pin it or share it on any social network.