Frooti – Sagmeister & Walsh
The goal was to introduce the new packaging in a fresh, bold, and playful way. The idea we came up with is to create a miniature world using tiny scaled models of vehicles, people and plant life. Only the Frooti packaging and mangos were kept in real life scale. This allowed the packaging and the mango to appear as the hero of the shots while allowing us to tell stories and add moments of humor. We introduced four bold colors to the brand which complement the yellow of Indian mango and add a sense of playfulness across the imagery.

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