The website for Rent the Runway shows unity through a static heading, use of typography, similar shapes with proximity, and color.
The heading featuring a logo and categories is available on any page of the website allowing the user to navigate with ease. RTR also uses only three font types throughout the site with hierarchy which leads the user to the important parts. On the home page, RTR defines like areas by using color (background and foreground) and shapes. For example, the given answers to "What type of event are you attending?" all use a square in the same size and shape, a picture of similar size and the same font. Colorwise, the site sticks to soft easy to read background colors and a 4 color palette ensuring that color is harmonious and not a distraction.
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