Fortune advertising through Fortune merchandising

Time and Life International
On the strength of his Fortune magazine cover design, Alan Fletcher was offered a job in the marketing department of the publisher Time and Life creating promotional material for the magazine. Here he took full advantage of the generous production budgets and ample creative leeway to produce a series of playful cards and mini publications. Designed to appeal to Fortune's core readers and prospective advertisers, they are striking for their witty use of unusual paper stocks and different printing materials and techniques. These kinds of resources were not available to designers working in ration-starved Britain. When Alan returned to London in the early 1960s his portfolio stood out from those of his contemporaries which were filled with cheaply produced, black and white samples.

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