Rebranding, cocktail menu and in-house packaging design for Merchant House in London.

The existing logo was reworked into a traditional masthead. The menu features 18 illustrated Gin and Rum based cocktails retelling the story of an Empire. The use of coloured dots identifies each of the drinks unique flavour profile. This protocol was reproduced on the packaging for the members only, in-house small batch gin and rum.

Services supplied: branding, graphic design, illustration, typography, menu design, design for print and packaging design.

Illustrations by Mr.Chadwick.

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