The website doesn’t look very ‘designer’. Instead, the judges valued “its well thought out yet understated design, making the user experience simpler, clearer and faster”. Its designers (the government’s in house design team) also managed an “elegant, and subtly British” look, with a “simple and clever” design.
Design Museum director Deyan Sudjic said the site was "the Paul Smith of websites"."It makes life better for millions of people coping with the everyday chores, from getting a new passport, to paying their taxes," he said.
"Gov.uk looks elegant, and subtly British thanks to a revised version of a classic typeface, designed by Margaret Calvert back in the 1960s," he added
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