The Design Blog - Design Inspiration

Columbia Abstract 2013/14 publication by Wade Jeffree

"This years Abstract is based on attraction and repulsion. A metaphor always present in the teachings of former Dean, Mark Wigley during his 10 year tenure. The University attracted students to NYC to study and then repelled them into the world to experience Architecture within the field, around the globe. The publication features an extruded PVC ‘A’ encapsulating iron shavings that can be moved around cover with the accompanying magnet. It also features a custom typeface entitled ABTRACT."

Wade Jeffree is a New York based Designer, Art Director and metal-loving Vegan from Melbourne, Australia. He believes that the effectiveness of strong, clear, and visually arresting communication is the best way to reach an intended audience. Each and every project is approached with an insatiable amount of interest and enthusiasm, and yields an intricately constructed result.

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