to ‘poidjom!’ which translated to which translates as a friendly ‘let’s go’, or ‘let’s do this together’.
I remember as a child my dad saying ‘poidjom!’ to me when I didn’t want to leave the house. somehow it made
me feel like everything was going to be OK.
it was brave of the bank to agree to this name as I don’t think that there are any other brands in russia that are a verb.
next we began thinking about what the brand should look like. we wanted to use a domestic russian vernacular,
which is lace and painting.

This is a final image, you can pin it or share it on any social network.