Client
VTB Group

Project
Leto Bank

Activities
Communications & Collateral, Environments, Guidelines, Naming, Positioning/Value Proposition, Strategy, Visual Identity

Leto Bank: A disruptive retail bank for tomorrow’s Russia
Banks working for their customers benefit not their own, that's what consumers want the world over. That's what Leto Bank promises to deliver. From its name (Russian for 'summer') to the warm, open, summery style of its visual identity, we helped them to deliver an experience like no other in banking.

The brief

It's the same story the world over - consumers are fed up with high street banks. They're cold-hearted, self-serving, over-complicated and unresponsive. "They don't engage with us and we don't trust them."

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