United London and Moscow teams of the The Brand Union agency were responsible for the whole range of branding services from naming to positioning to visual identity and style guidelines. The name “Leto”, translated from Russian as ‘summer’, aims to attract those clients who do not trust banks historically, creating a friendly and respectful image of a financial institution which speaks the same language as you and is always on your side.
Sunny and warm tone of voice with a visual style based on the crossing circles implies what the brand stands for: a whole new fresh, open and friendly approach to banking and client servicing.
The retail and interior design for Leto Bank, created by the UK agency Start JudgeGill, was inspired by the entertainment industry’s cozy cafes and restaurants which always offer clients the best of comfort.
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