Corporate identity
The new logo was designed for retail prominence, but also for the pleasure of shopping, the result being a modern, fresh, dynamic and down-to-earth identity. Besides the excellent name, some visual elements of the old identity were preserved due to their brand equity — like the fresh, vivid colors and the white spaces.
The two striped balls in the logo were charged with a playful and friendly personality and employed to increase the visibility and memorability of the brand.

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