By Javas Lehn Studio "We partnered with a new cold-pressed juice concept in Brooklyn to create a new brand from the ground up. We started by developing a brand idea to convey the ethos that made their juice special: less is more. Inspired by this contradiction we named the brand Tiny Empire, alluding to the idea of something as simple as small-batch juice powering New Yorkers to do big things. With that as our platform, we went to work expressing that idea at every consumer touchpoint—from identity and visual system to retail and online presence." http://javaslehnstudio.com/en/tiny-empire

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