Celebrated for the first time on December 6, 2013, the ZEROawards from UNICEF Viet Nam celebrate humanitarian acts by Vietnamese individuals to children and mothers. It is an initiative that stems from Vietnam entering a “middle income” global status, making its UNICEF chapter ineligible for external funding yet still with a need to combat the reality that “100 children would die daily of preventable causes in the country.” Built as a fundraising platform, the ZEROawards turned out to be an outstanding effort, attracting Vietnam’s stars, philanthropists, and socialites while raising $440,000 in a single night — enough to treat over 50,000 children. The identity for the campaign and event was designed by Vietnam-based Rice.

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