BerryPlus | FIRST AID FOR YOUR LAUNDRY + THE PLANET
Berry+ is 95% berry-based, 100% plant-based laundry soap, the purest and most natural soap available without anything to irritate even the most sensitive skins. The Moderns helped them bring their philosophy and brand to the market and primary target demographic of college students. To convince customers that a tiny amount was enough to do a full load of laundry, we designed the package in microdoses, similar to single use, first-aid medicine products. The initial soft launch on select college campuses led to word-of-mouth promotion and in turn allowed us to broaden our scope to online as well as brick-and-mortar distributors.

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