To create awareness around The Toy Mission, we released a limited edition red version of the Missions icon – Sad Toy.

The limited edition Sad Toy was distributed in a unique and hand crafted packaging which was designed to capture and enhance the experience of discovering a long forgotten toy in the basement.
This helped create sympathy for The Toy Mission and underlined the total experience of receiving the limited edition Sad Toy.

This is a final image, you can pin it or share it on any social network.